Description

Overview of the Role

At Salesforce, we believe the customer journey is the product. As a UI/UX Designer for Informatica, you will be the architect of the customer’s digital lifecycle. You’ll join the Digital Experience Team, a high-energy group dedicated to creating a seamless customer experience. Your mission is to translate complex business goals into elegant, automated digital paths that guide our users from their first click to long-term advocacy. You won't just be sending emails; you’ll be building the infrastructure of customer delight.

Responsibilities

Day-to-Day: Design and build end-to-end customer journeys using Salesforce Marketing Cloud; curate and align content across email and push notifications; and monitor real-time performance dashboards.
Long-Term Goals: Develop a scalable framework for hyper-personalized engagement that adapts to user behavior, significantly increasing Customer Lifetime Value (CLV) and reducing churn.
Impact: Your work directly impacts global adoption rates and customer satisfaction scores.
Growth: You will gain mastery over the world’s leading CRM and marketing automation platforms, work alongside industry-leading strategists, explore cutting-edge use of AI for Digital Customer Success, and develop a rare blend of creative content and technical analytical skills.

Required Qualifications

Experience: 3+ years in marketing automation, digital operations, or customer experience design.
Journey Mapping and Management: Proven ability to visualize and document complex customer flows and logic while project managing the journey across multiple departments.
Channel Expertise: Experience deploying multi-channel communications (Email, In-App)
Analytical Mindset: Proficiency in using data to identify friction points in a journey and executing A/B tests to solve them.
Content Curation: Strong eye for digital content and the ability to ensure messaging remains consistent across diverse platforms.

Preferred Qualifications

Product Awareness: Basic knowledge of data management use cases, Informatica products is a plus.
Technical Skills: Basic knowledge of HTML/CSS and AMPscript for advanced personalization.

Platform Knowledge: Familiarity with Salesforce Marketing Cloud and Pendo is a plus.