Description

As the Field Marketing Lead – Sales Development Programs & Inbound, you will own the marketing engine that powers India's small business and inbound pipeline. This role sits at the intersection of demand generation, SMB marketing, and Sales Dev collaboration. You'll work closely with Sales Development Reps (SDRs), Paid Media, Marketing Operations, and Sales Leadership to design and run integrated programs that generate qualified inbound demand and enable the sales development organisation to work more effectively.

What You'll Do

SMB & Inbound Marketing

Plan and execute marketing programs targeting India's small and mid-market business segment
Own audience generation for SMB campaign, coordinating registration targets, AE alignment, and agency outreach to drive strong attendance and ensure strong ROI on marketing investments

SDR Collaboration & Enablement

Act as the primary marketing partner to the SDR team, running regular syncs, joint campaign reviews, and enablement sessions to align on active campaigns
Track SDR feedback on lead quality, conversion rates, and pipeline contribution, and use these insights to continuously improve campaign targeting and audience segmentation

Performance, Insights & Optimisation

Measure inbound and SDR-sourced pipeline contribution, tracking metrics like opportunity conversions, lead-to-opportunity rates
Analyse lead source attribution — including inbound, outbound, event, and paid digital sources

What We're Looking For

Experience and Skills

10+ years of B2B marketing experience in enterprise technology, with a strong focus on SMB marketing and sales development programs
Demonstrated experience owning inbound lead programs end-to-end - from campaign design through to SDR handoff and pipeline tracking
Track record of close collaboration with SDR or inside sales teams, with measurable impact on lead quality and conversion
Data-driven mindset - comfortable creating reports, spotting attribution issues, and translating data into clear action